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Channel: Helen Pollitt – State of Digital
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How to win at SERP Monopoly

Monopoly is known as a game of capitalism and SERP Monopoly is no different. The goal of this game is to acquire as many properties in the search results as possible. This is both to prevent your...

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Knowing which lever to pull: Creating SEO strategies that deliver ROI

Knowing where to start to make headway in the SERPs can feel overwhelming.  Depending on your budget, resources, management structure and sign-off process you might not even be able to work on the...

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Proving that your SEO activity is paying off

The graph is showing a downward trend in organic traffic.  The report to the boss is due in an hour.  What’s the cause?  Seasonality, changing market conditions, or are we blaming the developers this...

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Image may be NSFW.
Clik here to view.

How to win at SERP Monopoly

Monopoly is known as a game of capitalism and SERP Monopoly is no different. The goal of this game is to acquire as many properties in the search results as possible. This is both to prevent your...

View Article

Image may be NSFW.
Clik here to view.

Knowing which lever to pull: Creating SEO strategies that deliver ROI

Knowing where to start to make headway in the SERPs can feel overwhelming.  Depending on your budget, resources, management structure and sign-off process you might not even be able to work on the...

View Article


Proving that your SEO activity is paying off

The graph is showing a downward trend in organic traffic.  The report to the boss is due in an hour.  What’s the cause?  Seasonality, changing market conditions, or are we blaming the developers this...

View Article

Image may be NSFW.
Clik here to view.

Eight things you should know before starting SEO work for a brand

Starting a new SEO campaign that will generate ROI requires a good knowledge of the website, its industry and goals.  So what do you do when you are working on a brand that’s new to you? It’s...

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SEO Plans: Get Buy-in from the Boss

You have an amazing idea for the perfect outreach campaign. You just know it’s going to fly. The backlinks will come flooding in. You just need sign-off from the boss. She says no. The client really...

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Cleaning up your Google Analytics traffic sources

We rely on Google Analytics to prove our worth as marketers. We use it to identify problems and trends. It’s the way we measure progress. It’s also often wrong. Google Analytics needs some fine-tuning...

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Using SEO to Spot Business Opportunities

When we talk about using SEO to grow a business it is usually with traffic and conversions in mind. Organic search optimisation brings new visitors to your website who might buy your product or...

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5 common SEO KPIs you should be ignoring

When reporting on SEO success it seems to be common practice to include every metric possible as a KPI in the hope that some of the numbers will look good. Whether you are measuring KPIs because your...

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Can you risk pulling your SEO budget in 2020?

There has been a lot of budget-scrapping over the past few months. A global economic crisis will do that. Businesses are fighting to keep going and as such marketing has and will continue to face cuts....

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SEO friendly? What to look for in your next CMS

There are a lot of considerations to make when you are choosing a new platform for your website. How much will it cost? Does it allow us to publish the content we want to publish? Is it suitable for...

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